| 000 | 01266cam a2200385 a 4500 | ||
|---|---|---|---|
| 001 | 10033773 | ||
| 005 | 20160712113514.0 | ||
| 008 | 091015s2011 nyua b 001 0 eng | ||
| 010 | _a 2009043026 | ||
| 015 |
_aGBB034415 _2bnb |
||
| 016 | 7 |
_a015500690 _2Uk |
|
| 016 | 7 |
_a015640856 _2Uk |
|
| 020 | _a9780073381152 (alk. paper) | ||
| 020 | _a0073381152 (alk. paper) | ||
| 020 | _a9780070171466 (International ed.) | ||
| 020 | _a0070171467 (International ed.) | ||
| 035 | _a(OCoLC)ocn436028032 | ||
| 035 |
_a(OCoLC)436028032 _z(OCoLC)779919015 |
||
| 035 | _a(NNC)10033773 | ||
| 040 |
_aDLC _beng _cDLC _dBTCTA _dYDXCP _dUKM _dC#P _dBWX _dCDX _dUKMGB _dOG# _dTULIB |
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| 050 | 0 | 0 |
_aHF5415.13 _b.WAL 2008 |
| 082 | 0 | 0 |
_a658.8/02 _222 |
| 100 | 1 | _aWalker, Orville C. | |
| 245 | 1 | 0 |
_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker, Jr., John W. Mullins. |
| 250 | _a6th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2008. |
||
| 300 |
_axv, 346 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aMullins, John W. _q(John Walker) |
|
| 942 |
_2lcc _cBK |
||
| 948 | 1 |
_a20121113 _bc _crad1 _dMPS |
|
| 948 | 2 |
_a20121113 _ba _crad1 _dMPS |
|
| 999 |
_c5176 _d5176 |
||