000 | 01087cam a22002894a 4500 | ||
---|---|---|---|
001 | 11868373 | ||
005 | 20160712144349.0 | ||
008 | 991214s2000 enka b 001 0 eng | ||
010 | _a 99087270 | ||
020 | _a0415208106 (hbk.) | ||
020 | _a0415208114 (pbk.) | ||
040 |
_aDLC _cDLC _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.135 _b.PRO 2000 |
082 | 0 | 0 |
_a658.8/02 _221 |
100 | 1 | _aProctor, Tony. | |
245 | 1 | 0 |
_aStrategic marketing : _ban introduction / _cTony Proctor. |
260 |
_aLondon ; _aNew York : _bRoutledge, _c2000. |
||
300 |
_axvii, 318 p. : _bill. ; _c26 cm. |
||
504 | _aIncludes bibliographical references (p. [303]-312) and index. | ||
650 | 0 |
_aMarketing _xDecision making. |
|
650 | 0 |
_aMarketing _xManagement. |
|
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0650/99087270-d.html |
906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
942 |
_2lcc _cBK |
||
999 |
_c5197 _d5197 |