000			01009cam a22003134a 4500
999			_c5518 _d5518
001			15824023
003			OSt15824023
005			20190408151857.0
008			090719s2010 caua b 001 0 eng
010			_a 2009932899
020			_a9781849201452 (alk. paper)
020			_a9781849201469 (pbk. : alk. paper)
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5823 _bHAC 2010
082	0	0	_a659.1 _222
100	1		_aHackley, Christopher E.
245	1	0	_aAdvertising and promotion : _bin integrated marketing communications / _cChris Hackley.
250			_a2nd ed.
260			_aLos Angeles : _bSage Publications, _c2010.
300			_axvii, 333 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. [311]-322) and index.
650		0	_aAdvertising.
650		0	_aAdvertising _xSocial aspects.
650		0	_aSales promotion.
650		0	_aAdvertising _xBrand name products.
906			_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg
942			_2lcc _cBK