| 000 | 01355cam a22004217i 4500 | ||
|---|---|---|---|
| 001 | 18074497 | ||
| 003 | OSt | ||
| 005 | 20160802120338.0 | ||
| 008 | 140320s2015 enk b 001 0 eng d | ||
| 010 | _a 2014936261 | ||
| 015 |
_aGBB4E2725 _2bnb |
||
| 016 | 7 |
_a016938141 _2Uk |
|
| 020 | _a9781446259023 (hardback) | ||
| 020 | _a1446259021 (hardback) | ||
| 020 | _a9781446259030 (paperback) | ||
| 020 | _a144625903X (paperback) | ||
| 035 | _a(OCoLC)ocn894929202 | ||
| 040 |
_aYDXCP _beng _cYDXCP _erda _dOCLCQ _dUKMGB _dOCLCF _dDLC |
||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5415.123 _b.E4 2015 |
| 082 | 0 | 4 |
_a658.8/02 _223 |
| 100 | 1 |
_aEgan, John, _d1952- _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing communications / _cJohn Egan. |
| 250 | _aSecond edition. | ||
| 260 |
_aLondon: _bSage Publication Ltd., _c2015 |
||
| 300 |
_aix, 420 pages ; _c27 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aAdvertising. | |
| 650 | 7 |
_aAdvertising. _2fast |
|
| 650 | 7 |
_aCommunication in marketing. _2fast |
|
| 650 | 7 |
_aMarketing. _2fast |
|
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c5796 _d5796 |
||