000 04781cam a22004337i 4500
001 18153825
005 20180423114024.0
008 140516s2014 enka b 001 0 eng d
010 _a 2013456521
015 _aGBB320323
_2bnb
016 7 _a016295302
_2Uk
020 _a9781856048743 (paperback)
020 _a1856048748 (paperback)
035 _a(OCoLC)ocn870211165
040 _aUKDBK
_beng
_cUKDBK
_erda
_dYDXCP
_dOCLCQ
_dELW
_dBEDGE
_dUKMGB
_dDLC
042 _alccopycat
050 0 0 _aQA76.9.D343
_bSTU 2014
082 0 4 _a006.312
_223
100 1 _aStuart, David.
_eauthor.
245 1 0 _aWeb metrics for library and information professionals /
_cDavid Stuart.
260 _aLondon:
_bFacet publication,
_c2014.
300 _avii, 199 pages :
_billustrations ;
_c24 cm
504 _aIncludes bibliographical references (pages 177-193) and index.
505 0 _a1. Introduction. Metrics -- Indicators -- Web metrics and Ranganathan's laws of library science -- Web metrics for the library and information professional -- The aim of this book -- The structure of the rest of this book -- 2. Bibliometrics, webometrics and web metrics. Web metrics -- Information science metrics -- Web analytics -- Relational and evaluative metrics -- Evaluative web metrics -- Relational web metrics -- Validating the results -- 3. Data collection tools. The anatomy of a URL, web links and the structure of the web -- Search engines 1.0 -- Web crawlers -- Search engines 2.0 -- Post search engine 2.0: fragmentation -- 4. Evaluating impact on the web. Websites -- Blogs -- Wikis -- Internal metrics -- External metrics -- A systematic approach to content analysis -- 5. Evaluating social media impact. Aspects of social network sites -- Typology of social network sites -- Research and tools for specific sites and services -- Other social network sites -- URL shorteners: web analytic links on any site -- General social media impact -- Sentiment analysis -- 6. Investigating relationships between actors. Social network analysis methods -- Sources for relational network analysis -- 7. Exploring traditional publications in a new environment. More bibliographic items -- Full text analysis -- Greater context -- 8. Web metrics and the web of data. The web of data -- Building the semantic web -- Implications of the web of data for web metrics -- Investigating the web of data today -- SPARQL -- Sindice -- LDSpider: an RDF web crawler -- 9. The future of web metrics and the library and information professional. How far we have come -- The future of web metrics -- The future of the library and information professional and web metrics.
520 _aThis is a practical guide to using web metrics to measure impact and demonstrate value. The web provides an opportunity to collect a host of different metrics, from those associated with social media accounts and websites to more traditional research outputs. This book is a clear guide for library and information professionals as to what web metrics are available and how to assess and use them to make informed decisions and demonstrate value. As individuals and organizations increasingly use the web in addition to traditional publishing avenues and formats, this book provides the tools to unlock web metrics and evaluate the impact of this content. The key topics covered include: bibliometrics, webometrics and web metrics; data collection tools; evaluating impact on the web; evaluating social media impact; investigating relationships between actors; exploring traditional publications in a new environment; web metrics and the web of data; the future of web metrics and the library and information professional. The book will provide a practical introduction to web metrics for a wide range of library and information professionals, from the bibliometrician wanting to demonstrate the wider impact of a researcher's work than can be demonstrated through traditional citations databases, to the reference librarian wanting to measure how successfully they are engaging with their users on Twitter. It will be a valuable tool for anyone who wants to not only understand the impact of content, but demonstrate this impact to others within the organization and beyond.--
630 0 0 _aResource description & access.
650 0 _aWebometrics.
650 0 _aData mining.
650 0 _aLibrary science.
650 7 _aInternet.
_2eclas
650 7 _aBibliothèques.
_2eclas
650 7 _aServices d'information.
_2eclas
650 7 _aFouille de données.
_2eclas
650 7 _aAnalyse statistique.
_2eclas
650 7 _aEvaluation.
_2eclas
906 _a7
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942 _2lcc
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999 _c587
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