| 000 | 00583nam a22001817a 4500 | ||
|---|---|---|---|
| 008 | 160826b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780324408089 | ||
| 100 | _aShimp, Terence A. | ||
| 245 |
_aIntegrated marketing communications in advertising and promotion/ _c Terence A Shimp. |
||
| 250 | _a7th edition. | ||
| 260 |
_aMason, OH : _bThomson/South-Western, _c ©2007. |
||
| 300 |
_axx, 629 p. : _bcolor ill. ; _c28 cm. |
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| 500 | _aInclude index. | ||
| 650 | _a Communication in marketing. | ||
| 650 | _aSales promotion. | ||
| 650 | _a Advertising. | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c6581 _d6581 |
||