| 000 | 01025cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 15501405 | ||
| 005 | 20161003103030.0 | ||
| 008 | 081027s2010 at a b 001 0 eng | ||
| 010 | _a 2008940385 | ||
| 020 | _a9780324788440 (hardcover) | ||
| 020 | _a0324788444 (hardcover) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.2 _b.Z54 2010 |
| 082 | 0 | 0 |
_a658.8/3 _222 |
| 100 | 1 | _aZikmund, William G. | |
| 245 | 1 | 0 |
_aExploring marketing research / _cWilliam G. Zikmund, Barry J. Babin. |
| 250 | _a10th ed. | ||
| 260 |
_aAustralia ; _aMason, OH : _bCengage Learning, _cc2010. |
||
| 300 |
_axxii, 714 p. : _bill. ; _c28 cm. |
||
| 500 | _aIncludes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring). | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 | _aBabin, Barry J. | |
| 906 |
_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c7257 _d7257 |
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