| 000 | 01120cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 16230644 | ||
| 005 | 20180705145306.0 | ||
| 008 | 100513s2011 nyuab b 001 0 eng | ||
| 010 | _a 2010020200 | ||
| 020 | _a9780073529943 (alk. paper) | ||
| 020 | _a007352994X (alk. paper) | ||
| 035 | _a(OCoLC)ocn496956043 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dC#P _dBWX _dHEBIS _dYDXCP _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF1416 _bCAT 2011 |
| 082 | 0 | 0 |
_a658.8/4 _222 |
| 100 | 1 | _aCateora, Philip R. | |
| 245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora, Mary C. Gilly, John L. Graham. |
| 250 | _a15th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill/Irwin, _cc2012. |
||
| 300 |
_axxxiii, 622 p. : _bcol. ill., col. maps ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aExport marketing. | |
| 650 | 0 | _aInternational business enterprises. | |
| 700 | 1 | _aGilly, Mary C. | |
| 700 | 1 | _aGraham, John L. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c7514 _d7514 |
||