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| 999 |
_c8240 _d8240 |
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| 001 | 16600856 | ||
| 003 | OSt16600856 | ||
| 005 | 20190429084326.0 | ||
| 008 | 110106s2011 enka b 001 0 eng | ||
| 010 | _a 2010053339 | ||
| 020 | _a9780230203969 (pbk.) | ||
| 020 | _a0230203965 (pbk.) | ||
| 035 | _a(OCoLC)ocn697611478 | ||
| 040 |
_aDLC _cDLC _dYDX _dYDXCP _dBWX _dCDX _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.1265 _bDAN 2011 |
| 082 | 0 | 0 |
_a658.8/72 _222 |
| 084 |
_aBUS090010 _aBUS090000 _aBUS000000 _2bisacsh |
||
| 100 | 1 |
_aDann, Stephen, _d1973- |
|
| 245 | 1 | 0 |
_aE-marketing : _btheory and application / _cStephen Dann and Susan Dann. |
| 260 |
_aHoundmills, Basingstoke, Hampshire ; _aNew York : _bPalgrave Macmillan, _c2011. |
||
| 300 |
_axxii, 474 p. : _bill. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 8 | _aMachine generated contents note: -- PART 1: INTRODUCTION AND OVERVIEW -- Chapter 1: E-marketing -- Chapter 2: Marketing and e-marketing in context -- PART 2: E-MARKETING FRAMEWORKS -- Chapter 3: Consumer behaviour -- Chapter 4: Value creation -- Chapter 5: Communication of value -- Chapter 6: Delivering value for benefit -- PART 3: E-MARKETING APPLICATIONS -- Chapter 7: Web 2.0 and social media marketing -- Chapter 8: Community online -- Chapter 9: Mobile marketplace -- Chapter 10: Alternative channels: e-marketing beyond the web -- PART 4: STRATEGIC ISSUES IN E-MARKETING -- Chapter 11: Marketing strategy -- Chapter 12: Planning for emerging markets -- Chapter 13: Implementation issues for e-marketing -- PART 5: FUTURE DIRECTIONS -- Chapter 14: Applications for business and non-business -- Chapter 15: Law, ethics and society: the social impact of e-marketing -- Chapter 16: Projections and predictions. | |
| 520 | _a"A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more"-- | ||
| 650 | 0 | _aTelemarketing. | |
| 650 | 0 | _aInternet. | |
| 650 | 0 | _aConsumer behavior. | |
| 700 | 1 | _aDann, Susan J. | |
| 856 | 4 | 2 |
_3Cover image _uhttp://www.netread.com/jcusers/1388/2292941/image/lgcover.9780230203969.jpg |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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