000 01071cam a2200277 i 4500
001 17629668
005 20180614143309.0
008 130219s2014 caua b 001 0 eng
010 _a 2013000550
020 _a9781452256573 (paperback : acidfree paper)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aP91.3
_bBER 2014
082 0 0 _a302.23072/1
_223
100 1 _aBerger, Arthur Asa,
_d1933-
245 1 0 _aMedia and communication research methods :
_ban introduction to qualitative and quantitative approaches /
_cArthur Asa Berger, San Francisco State University .
250 _a3rd ed.
260 _aLos Angeles :
_bSage ,
_c2014.
300 _axvii, 365 pages :
_billustrations ;
_c23 cm
504 _aIncludes bibliographical references and index.
650 0 _aMass media
_xResearch
_xMethodology.
650 0 _aCommunication
_xResearch
_xMethodology.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c8723
_d8723