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010 _a 2014943278
020 _a9781119945420
020 _a1118985532
035 _a(OCoLC)ocn880965445
040 _aYDXCP
_beng
_cYDXCP
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042 _alccopycat
050 0 0 _aHF5415.1265
_bZIM 2010
082 0 4 _a658.8/72
_223
100 1 _aZimmerman, Jan.
245 1 0 _aSocial media marketing for dummies /
_cby Jan Zimmerman and Doug Sahlin.
250 _aPortable edition.
260 _aNew Jersey,
_bJohn Wiley,
_c2010.
300 _axiv, 260 pages :
_billustrations ;
_c23 cm.
490 1 _a--for dummies
500 _aIncludes index.
505 0 _aIntroduction -- Getting started with social media marketing -- Practicing SMM on the social web -- Reaching your audience via mainstream social platforms -- Getting your message to connectors -- Old marketing is new again with SMM -- The part of tens.
520 _aSocial media marketing is a fast, affordable, and effective way to reach your customers-- but it's competitive and always evolving. Singh and Diamond distill the core concepts, trends, and recommendations to help you get approachable guidance on using social media to maintain your rep as a marketing maven.
650 0 _aInternet marketing.
650 0 _aOnline social networks.
650 0 _aConsumer behavior.
650 7 _aConsumer behavior.
_2fast
650 7 _aInternet marketing.
_2fast
650 7 _aOnline social networks.
_2fast
700 1 _aDiamond, Stephanie.
830 0 _a--For dummies.
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy1513/2014943278-b.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy1513/2014943278-t.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy1516/2014943278-d.html
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
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942 _2lcc
_cBK