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008 100903s2011 caua b 001 0 eng
010 _a 2010037986
015 _aGBB0A1132
_2bnb
016 7 _a015634458
_2Uk
020 _a9780470551738 (hardback)
020 _a0470551739 (hardback)
035 _a(OCoLC)ocn659233593
040 _aDLC
_cDLC
_dYDX
_dBTCTA
_dUKM
_dYDXCP
_dCDX
_dDLC
042 _apcc
050 0 0 _aHG177
_bACH 2011
082 0 0 _a658.15/224
_222
245 0 0 _aAchieving excellence in fundraising /
_cEugene R. Tempel...[et al].
250 _a3rd ed.
260 _aSan Francisco :
_bJossey-Bass,
_c2011.
300 _axxxvii, 506 p. :
_bill. ;
_c25 cm.
490 0 _aEssential texts for nonprofit and public leadership and management
500 _aRev. ed. of: Hank Rosso's Achieving excellence in fund raising / Henry A. Rosso and associates. 2nd ed.
504 _aIncludes bibliographical references and index.
520 _a"Hank Rosso's Achieving Excellence in Fund Raising, 3rd Edition, explains the fund raising profession's major principles, concepts and techniques. A host of respected authors demonstrate why fund raising is a strategic management discipline, and elucidate each step in the fund raising cycle: assessing human and societal needs, setting goals, selecting gift markets and fund raising techniques, soliciting new gifts, and encouraging renewals. This book provides a conceptual foundation for the fund raising profession, thoroughly examining its principles, strategies and methods. Using practical examples, the authors explain the reasoning behind the planning and selection of strategies for all fund raising activities. Edited by Gene Tempel, Executive Director of Indiana University's Center on Philanthropy, this third edition of the Rosso's fund raising classic both retains the original philosophical principles of the first edition and offers new insights on recent fund raising developments. Each chapter has been updated, and Tempel has added new sections on technology and fund raising, the internet, women as donors, stewardship, and fund raising as a profession. Authors include such fund raising luminaries as Tim Seiler, Dwight Burlingame, Lilya Wagner, Mal Warwick, Kay Sprinkel Grace and Kim Klein."--
650 0 _aFund raising.
700 1 _aTempel, Eugene R.,
_d1947-
700 1 _aSeiler, Timothy L.,
_d1946-
700 1 _aAldrich, Eva E.,
_d1963-
700 1 _aRosso, Henry A.,
_d1917-
_tHank Rosso's Achieving excellence in fund raising.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK