Contemporary marketing :
Boone, Louis E.
Contemporary marketing : wired / Louis E. Boone, David L. Kurtz. - 9th ed. - Fort Worth : Dryden Press, c1998. - xxxiii, 42 p.: ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.) - The Dryden Press series in marketing .
"Discovering your marketing career / by Eric Sandburg"--Disk.
Includes bibliographical references and index.
0030185971 (book) 0030191572 (disk)
97097635
Marketing.
HF5415 / BOO 1998
658.8
Contemporary marketing : wired / Louis E. Boone, David L. Kurtz. - 9th ed. - Fort Worth : Dryden Press, c1998. - xxxiii, 42 p.: ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.) - The Dryden Press series in marketing .
"Discovering your marketing career / by Eric Sandburg"--Disk.
Includes bibliographical references and index.
0030185971 (book) 0030191572 (disk)
97097635
Marketing.
HF5415 / BOO 1998
658.8