Contemporary marketing : (Record no. 1198)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01249cam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 119989 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt. |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180621114305.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 990303s1998 txua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 97097635 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0030185971 (book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0030191572 (disk) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | BOO 1998 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Boone, Louis E. |
| 245 10 - TITLE STATEMENT | |
| Title | Contemporary marketing : |
| Remainder of title | wired / |
| Statement of responsibility, etc. | Louis E. Boone, David L. Kurtz. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Fort Worth : |
| Name of publisher, distributor, etc. | Dryden Press, |
| Date of publication, distribution, etc. | c1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 42 p.: |
| Other physical details | ill. ; |
| Dimensions | 29 cm. + |
| Accompanying material | 1 computer laser optical disc (4 3/4 in.) |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Dryden Press series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | "Discovering your marketing career / by Eric Sandburg"--Disk. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kurtz, David L. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sandburg, Eric. |
| Title of a work | Discovering your marketing career. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 2 |
| e | opcn |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books in General collection |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Mzuzu University Library and Learning Resources Centre | Mzuzu University Library and Learning Resources Centre | General Stacks | 30/03/2016 | 2 | HF 5415 BOO 1998 | mZulm-002988 | 04/01/2021 | 22/12/2020 | 002988 | 30/03/2016 | Books in General collection |