Total global strategy /
Yip, George S.
Total global strategy / George S. Yip, G. Tomas M. Hult. - 3rd ed. - Boston : Pearson, c2012. - xxiii, 295 p. : ill. ; 23 cm.
Earlier ed. published as: Total global strategy II : updated for the internet and service era / George S. Yip. c2003.
Includes bibliographical references and index.
Understanding global strategy -- Diagnosing industry globalization potential -- Building global market participation -- Designing global products and services -- Locating global activities -- Creating global marketing -- Making global competitive moves -- Building the global organization -- Regional strategy -- Measuring industry drivers, strategy levers, organization factors, and regional focus -- Conducting a global strategy analysis.
9780136089834 (pbk. : alk. paper) 0136089836 (pbk. : alk. paper)
2011030656
International business enterprises--Management.
Strategic planning.
International trade.
International economic relations.
HD62.4 / YIP 2012
658/.049
Total global strategy / George S. Yip, G. Tomas M. Hult. - 3rd ed. - Boston : Pearson, c2012. - xxiii, 295 p. : ill. ; 23 cm.
Earlier ed. published as: Total global strategy II : updated for the internet and service era / George S. Yip. c2003.
Includes bibliographical references and index.
Understanding global strategy -- Diagnosing industry globalization potential -- Building global market participation -- Designing global products and services -- Locating global activities -- Creating global marketing -- Making global competitive moves -- Building the global organization -- Regional strategy -- Measuring industry drivers, strategy levers, organization factors, and regional focus -- Conducting a global strategy analysis.
9780136089834 (pbk. : alk. paper) 0136089836 (pbk. : alk. paper)
2011030656
International business enterprises--Management.
Strategic planning.
International trade.
International economic relations.
HD62.4 / YIP 2012
658/.049