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Total global strategy / George S. Yip, G. Tomas M. Hult.

By: Contributor(s): Material type: TextTextPublication details: Boston : Pearson, c2012.Edition: 3rd edDescription: xxiii, 295 p. : ill. ; 23 cmISBN:
  • 9780136089834 (pbk. : alk. paper)
  • 0136089836 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658/.049 23
LOC classification:
  • HD62.4 YIP 2012
Contents:
Understanding global strategy -- Diagnosing industry globalization potential -- Building global market participation -- Designing global products and services -- Locating global activities -- Creating global marketing -- Making global competitive moves -- Building the global organization -- Regional strategy -- Measuring industry drivers, strategy levers, organization factors, and regional focus -- Conducting a global strategy analysis.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HD62.4 YIP 2012 (Browse shelf(Opens below)) 022322 Available mZulm-022322

Earlier ed. published as: Total global strategy II : updated for the internet and service era / George S. Yip. c2003.

Includes bibliographical references and index.

Understanding global strategy -- Diagnosing industry globalization potential -- Building global market participation -- Designing global products and services -- Locating global activities -- Creating global marketing -- Making global competitive moves -- Building the global organization -- Regional strategy -- Measuring industry drivers, strategy levers, organization factors, and regional focus -- Conducting a global strategy analysis.

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