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Integrated marketing communications/

Integrated marketing communications/ William Chitty; Nigel Barker; Michael Valos; Terence A Shimp - South Melbourne, Vic. : Cengage Learning, 2011. Cengage Learning, 2011. - 424p.: Col.ill.; 28 cm.

includes index

ISBN: 9780170191548

Subjects--Topical Terms:
Communication in marketing
Sales promotion

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Integrated marketing communications/

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