Integrated marketing communications/ (Record no. 19436)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00518nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200818b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780170191548 |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated marketing communications/ |
| Statement of responsibility, etc. | William Chitty; Nigel Barker; Michael Valos; Terence A Shimp |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | South Melbourne, Vic. : Cengage Learning, 2011. |
| Name of publisher, distributor, etc. | Cengage Learning, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 424p.: |
| Other physical details | Col.ill.; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books in General collection |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Mzuni ODeL- Karonga Satellite Centre Library | Mzuni ODeL- Karonga Satellite Centre Library | 18/08/2020 | HF 5415 CHI 2012 | MZULM-024788 | 18/08/2020 | 024788 | 18/08/2020 | Books in General collection |