Advanced marketing strategy : phenomena, analysis, and decisions /
Urban, Glen L.
Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban, Steven H. Star. - Englewood Cliffs, N.J. : Prentice Hall, c1991. - xx, 563 p. : ill. ; 27 cm.
Includes bibliographical references and indexes.
0138519404
90035900
Marketing--Management.
Strategic planning.
HF5415.13 / URB 1991
658.8/02
Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban, Steven H. Star. - Englewood Cliffs, N.J. : Prentice Hall, c1991. - xx, 563 p. : ill. ; 27 cm.
Includes bibliographical references and indexes.
0138519404
90035900
Marketing--Management.
Strategic planning.
HF5415.13 / URB 1991
658.8/02