Advanced marketing strategy : (Record no. 20346)

MARC details
000 -LEADER
fixed length control field 00949cam a2200265 a 4500
001 - CONTROL NUMBER
control field 3889204
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200903135625.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 900406s1991 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 90035900
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0138519404
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number URB 1991
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Urban, Glen L.
245 10 - TITLE STATEMENT
Title Advanced marketing strategy :
Remainder of title phenomena, analysis, and decisions /
Statement of responsibility, etc. Glen L. Urban, Steven H. Star.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Englewood Cliffs, N.J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c1991.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 563 p. :
Other physical details ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Star, Steven H.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books in General collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Mzuni ODeL- Balaka Satellite Centre Library Mzuni ODeL- Balaka Satellite Centre Library 03/09/2020   HF 5415.13 URB 1991 mZulm-026598 03/09/2020 026598 03/09/2020 Books in General collection