Principles of marketing /
Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 5th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1991. - xxiii, 711 p. : col. ill. ; 28 cm. - The Prentice Hall series in marketing . - Prentice-Hall series in marketing. .
Includes bibliographical references and indexes.
0136912478
90025245
Marketing.
HF5415 / .K636 1991
658.8
Principles of marketing / Philip Kotler, Gary Armstrong. - 5th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1991. - xxiii, 711 p. : col. ill. ; 28 cm. - The Prentice Hall series in marketing . - Prentice-Hall series in marketing. .
Includes bibliographical references and indexes.
0136912478
90025245
Marketing.
HF5415 / .K636 1991
658.8