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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextTextSeries: Prentice-Hall series in marketingPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1991.Edition: 5th edDescription: xxiii, 711 p. : col. ill. ; 28 cmISBN:
  • 0136912478
Subject(s): DDC classification:
  • 658.8 20
LOC classification:
  • HF5415 .K636 1991
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre Non-fiction HF 5415 KOT 1991 (Browse shelf(Opens below)) 2548 Available MzULM-002548

Includes bibliographical references and indexes.

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