Social media and public relations : eight new practices for the pr professional /
Breakenridge, Deirdre.
Social media and public relations : eight new practices for the pr professional / Deidre Breakenridge. - Upper Saddle River, N.J. : FT Press, c2012. - ix, 166 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Introduction: when social media meets pr, communication unites with technology -- PR practice #1: the PR policymaker -- New practice #2: The internal collaboration generator -- New practice #3: The PR technology tester -- New practice #4: The communications (comms) organizer -- New practice #5: The pre-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: Reputation task force member -- New practice #8: master of the metrics -- Using your new pr practices to become an influencer & change agent -- The future of pr and social media.
9780132983211 (pbk. : alk. paper)
2012006991
Social media.
Public relations.
HM742 / BRE 2012
302.23/1
Social media and public relations : eight new practices for the pr professional / Deidre Breakenridge. - Upper Saddle River, N.J. : FT Press, c2012. - ix, 166 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Introduction: when social media meets pr, communication unites with technology -- PR practice #1: the PR policymaker -- New practice #2: The internal collaboration generator -- New practice #3: The PR technology tester -- New practice #4: The communications (comms) organizer -- New practice #5: The pre-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: Reputation task force member -- New practice #8: master of the metrics -- Using your new pr practices to become an influencer & change agent -- The future of pr and social media.
9780132983211 (pbk. : alk. paper)
2012006991
Social media.
Public relations.
HM742 / BRE 2012
302.23/1