Social media and public relations : eight new practices for the pr professional / Deidre Breakenridge.
Material type:
TextPublication details: Upper Saddle River, N.J. : FT Press, c2012.Description: ix, 166 p. : ill. ; 23 cmISBN: - 9780132983211 (pbk. : alk. paper)
- 302.23/1 23
- HM742 BRE 2012
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Books in General collection
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Mzuzu University Library and Learning Resources Centre | MH 742 BRE 2012 (Browse shelf(Opens below)) | 030541 | Available | mZulm-030541 | ||
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Books in General collection
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Mzuzu University Library and Learning Resources Centre | MH 742 BRE 2012 (Browse shelf(Opens below)) | 030542 | Available | mZulm-030542 |
Includes bibliographical references and index.
Introduction: when social media meets pr, communication unites with technology -- PR practice #1: the PR policymaker -- New practice #2: The internal collaboration generator -- New practice #3: The PR technology tester -- New practice #4: The communications (comms) organizer -- New practice #5: The pre-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: Reputation task force member -- New practice #8: master of the metrics -- Using your new pr practices to become an influencer & change agent -- The future of pr and social media.
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