Public diplomacy : foundations for global engagement in the digital age /
Cull, Nicholas John,
Public diplomacy : foundations for global engagement in the digital age / Nicholas J. Cull. - Cambridge, UK: Polity Press, 2019 - xiii, 217 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Diplomacy through foreign public engagement : core terminology and history -- Listening : the foundational skill -- Advocacy : the cutting edge -- Culture : the friendly persuader -- Exchange and education : the soul of public diplomacy -- International broadcasting : the struggle for news -- Nation brands and branding : the metaphor run amok -- Partnership : the emerging paradigm.
9780745691190 9780745691206 (pb)
2018032458
Diplomacy--Technological innovations.
Public relations and politics--Technological innovations.
Communication in politics--Technological innovations.
JZ1305 / CUL 2019
327.2
Public diplomacy : foundations for global engagement in the digital age / Nicholas J. Cull. - Cambridge, UK: Polity Press, 2019 - xiii, 217 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Diplomacy through foreign public engagement : core terminology and history -- Listening : the foundational skill -- Advocacy : the cutting edge -- Culture : the friendly persuader -- Exchange and education : the soul of public diplomacy -- International broadcasting : the struggle for news -- Nation brands and branding : the metaphor run amok -- Partnership : the emerging paradigm.
9780745691190 9780745691206 (pb)
2018032458
Diplomacy--Technological innovations.
Public relations and politics--Technological innovations.
Communication in politics--Technological innovations.
JZ1305 / CUL 2019
327.2