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Public diplomacy : foundations for global engagement in the digital age / Nicholas J. Cull.

By: Material type: TextTextPublication details: Cambridge, UK: Polity Press, 2019Description: xiii, 217 pages : illustrations ; 24 cmISBN:
  • 9780745691190
  • 9780745691206 (pb)
Subject(s): Additional physical formats: Online version:: Public diplomacyDDC classification:
  • 327.2 23
LOC classification:
  • JZ1305 CUL 2019
Contents:
Diplomacy through foreign public engagement : core terminology and history -- Listening : the foundational skill -- Advocacy : the cutting edge -- Culture : the friendly persuader -- Exchange and education : the soul of public diplomacy -- International broadcasting : the struggle for news -- Nation brands and branding : the metaphor run amok -- Partnership : the emerging paradigm.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre JZ 1305 CUL 2019 (Browse shelf(Opens below)) 032465 Available mZUlm-032465
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre JZ 1305 CUL 2019 (Browse shelf(Opens below)) 032464 Available mZUlm-032464
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre JZ 1305 CUL 2019 (Browse shelf(Opens below)) 032463 Available mZUlm-032463
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre JZ 1305 CUL 2019 (Browse shelf(Opens below)) 032462 Available mZUlm-032462

Includes bibliographical references and index.

Diplomacy through foreign public engagement : core terminology and history -- Listening : the foundational skill -- Advocacy : the cutting edge -- Culture : the friendly persuader -- Exchange and education : the soul of public diplomacy -- International broadcasting : the struggle for news -- Nation brands and branding : the metaphor run amok -- Partnership : the emerging paradigm.

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