Marketing: An Introduction/
Marketing: An Introduction/
Gary Armstrong , Philip Kotler, Michael Harker, Ross Brennan.
- 4th.
- Harlow: Pearson Education, Limited, 2019.
- xxix, 643 pages : illustrations ; 27 cm
This volume introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging
9781292200309
Business and Management
Marketing
HF5415 .K625 / MAR 2019
This volume introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging
9781292200309
Business and Management
Marketing
HF5415 .K625 / MAR 2019