Marketing: (Record no. 24687)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00902nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250704145626.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250704b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292200309 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 .K625 |
| Item number | MAR 2019 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: |
| Remainder of title | An Introduction/ |
| Statement of responsibility, etc. | Gary Armstrong , Philip Kotler, Michael Harker, Ross Brennan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Harlow: |
| Name of publisher, distributor, etc. | Pearson Education, Limited, |
| Date of publication, distribution, etc. | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 643 pages : |
| Other physical details | illustrations ; |
| Dimensions | 27 cm |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This volume introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business and Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong , Gary; |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip ; |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Harker, Michael ; |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brennan. Ross. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books in General collection |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Mzuzu University Library and Learning Resources Centre | Mzuzu University Library and Learning Resources Centre | 04/07/2025 | HF 5415.K625 MAR 2019 | mZUlm-034364 | 04/07/2025 | 034364 | 04/07/2025 | Books in General collection | |||||
| Library of Congress Classification | Mzuzu University Library and Learning Resources Centre | Mzuzu University Library and Learning Resources Centre | 04/07/2025 | HF 5415.K625 MAR 2019 | mZUlm-034363 | 04/07/2025 | 034363 | 04/07/2025 | Books in General collection | |||||
| Library of Congress Classification | Mzuzu University Library and Learning Resources Centre | Mzuzu University Library and Learning Resources Centre | 04/07/2025 | HF 5415.K625 MAR 2019 | mZUlm-034362 | 04/07/2025 | 034362 | 04/07/2025 | Books in General collection |