Marketing research :
Wilson, Alan M.
Marketing research : an integrated approach / Alan Wilson. - 3rd ed. - Harlow, England ; New York : Financial Times/Prentice Hall, c2011. - xxii, 410 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)
9780273718703 (pbk.)
2011027689
Marketing research.
HF5415.2 / .W558 2011
658.8/3
Marketing research : an integrated approach / Alan Wilson. - 3rd ed. - Harlow, England ; New York : Financial Times/Prentice Hall, c2011. - xxii, 410 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)
9780273718703 (pbk.)
2011027689
Marketing research.
HF5415.2 / .W558 2011
658.8/3