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Marketing research : an integrated approach / Alan Wilson.

By: Material type: TextTextPublication details: Harlow, England ; New York : Financial Times/Prentice Hall, c2011.Edition: 3rd edDescription: xxii, 410 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 9780273718703 (pbk.)
Subject(s): DDC classification:
  • 658.8/3 23
LOC classification:
  • HF5415.2 .W558 2011
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre Non-fiction HF 5415.2 WIL 2011 (Browse shelf(Opens below)) 6857 Available MzULM-006857

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