Marketing for hospitality and tourism /
Kotler, Philip.
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 4th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2006. - xxiv, 932 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
0131193783
2005015341
9780132017732
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3 / K68 2006
647.94/098/8
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 4th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2006. - xxiv, 932 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
0131193783
2005015341
9780132017732
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3 / K68 2006
647.94/098/8