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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2006.Edition: 4th edDescription: xxiv, 932 p. : col. ill. ; 26 cmISBN:
  • 0131193783
Subject(s): DDC classification:
  • 647.94/098/8 22
LOC classification:
  • TX911.3.M3 K68 2006
Online resources:
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library Non-fiction TX 911.3.M3 KOT 2006 (Browse shelf(Opens below)) 11603 Available MzULM-011603
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library TX 911.3.M3 KOT 2006 (Browse shelf(Opens below)) 7518 Available MzULM-007518

Includes bibliographical references and index.

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