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Strategic marketing management :

Moutinho, Luiz

Strategic marketing management : A business process approach/ - Austraria. : Cengage, c2010. - xxii, 490 pages ; ill. ; 26 cm

Includes bibliographical references and indexes.

ISBN: 9781844800001 $22.00

LCCN: 82015132

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.

LC Class. No.: HF5415.13 / MOU 2010

Dewey Class. No.: 658.8/02

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