Strategic marketing management : (Record no. 5247)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00797cam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4697031 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt. |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160714084916.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 820809s1983 okua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 82015132 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781844800001 |
| Terms of availability | $22.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | MOU 2010 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 |
| Edition number | 19 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moutinho, Luiz |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing management : |
| Remainder of title | A business process approach/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Austraria. : |
| Name of publisher, distributor, etc. | Cengage, |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 490 pages ; |
| Other physical details | ill. ; |
| Dimensions | 26 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Relator code | Southern, Geoff |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books in General collection |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Mzuzu University Library and Learning Resources Centre | Mzuzu University Library and Learning Resources Centre | 14/07/2016 | 3 | HF 5415.13 MOU 2010 | MzULM-007913 | 19/01/2018 | 08/01/2018 | 007913 | 14/07/2016 | Books in General collection |