Service management and marketing :
Grönroos, Christian, 1947-
Service management and marketing : managing the service profit logic / Christian Grönroos. - Fourth edition. - Chichester, West Sussex: John Wiley, 2015 - ix, 522 pages ; 24 cm
Includes index.
9781118921449 (pbk.)
2015005386
Service industries--Marketing.
Customer services.
HD9980.5 / .GRO' 2015
658.8
Service management and marketing : managing the service profit logic / Christian Grönroos. - Fourth edition. - Chichester, West Sussex: John Wiley, 2015 - ix, 522 pages ; 24 cm
Includes index.
9781118921449 (pbk.)
2015005386
Service industries--Marketing.
Customer services.
HD9980.5 / .GRO' 2015
658.8