Advertising and promotion :
Hackley, Christopher E.
Advertising and promotion : in integrated marketing communications / Chris Hackley. - 2nd ed. - Los Angeles : Sage Publications, 2010. - xvii, 333 p. : ill. ; 24 cm.
Includes bibliographical references (p. [311]-322) and index.
9781849201452 (alk. paper) 9781849201469 (pbk. : alk. paper)
2009932899
Advertising.
Advertising--Social aspects.
Sales promotion.
Advertising--Brand name products.
HF5823 / HAC 2010
659.1
Advertising and promotion : in integrated marketing communications / Chris Hackley. - 2nd ed. - Los Angeles : Sage Publications, 2010. - xvii, 333 p. : ill. ; 24 cm.
Includes bibliographical references (p. [311]-322) and index.
9781849201452 (alk. paper) 9781849201469 (pbk. : alk. paper)
2009932899
Advertising.
Advertising--Social aspects.
Sales promotion.
Advertising--Brand name products.
HF5823 / HAC 2010
659.1