Advertising and promotion : (Record no. 5518)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01009cam a22003134a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15824023 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt15824023 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190408151857.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090719s2010 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2009932899 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781849201452 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781849201469 (pbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | HAC 2010 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hackley, Christopher E. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | in integrated marketing communications / |
| Statement of responsibility, etc. | Chris Hackley. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Los Angeles : |
| Name of publisher, distributor, etc. | Sage Publications, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 333 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. [311]-322) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Social aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Brand name products. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 2 |
| e | epcn |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books in General collection |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Mzuzu University Library and Learning Resources Centre | Mzuzu University Library and Learning Resources Centre | 22/07/2016 | 5 | 1 | HF 5823 HAC 2010 | MzULM-009607 | 16/03/2020 | 20/01/2020 | 20/01/2020 | 9607 | 22/07/2016 | Books in General collection | ||||
| Library of Congress Classification | Non-fiction | Mzuzu University Library and Learning Resources Centre | Mzuzu University Library and Learning Resources Centre | 22/07/2016 | 4 | HF 5823 HAC 2010 | MzULM-009606 | 19/06/2023 | 05/06/2023 | 9606 | 22/07/2016 | Books in General collection | ||||||
| Library of Congress Classification | Mzuzu University Library and Learning Resources Centre | Mzuzu University Library and Learning Resources Centre | 28/07/2016 | 5 | HF 5823 HAC 2010 | mZulm-009594 | 18/01/2021 | 04/01/2021 | 009594 | 28/07/2016 | Books in General collection |