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Integrated marketing communications/

Pickton, David

Integrated marketing communications/ David Pickton. - 2nd ed. - Harlow, England ; New York : Prentice Hall/Financial Times, 2005. - xxii, 761p.: ill.; 25cm + CD-ROM.

includes references and index

ISBN: 9780273676454

Subjects--Topical Terms:
Communication in marketing.
Marketing.
Communicatie.

LC Class. No.: HF5823 / PIC2005

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Integrated marketing communications/

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