Integrated marketing communications/ (Record no. 6227)

MARC details
000 -LEADER
fixed length control field 00663nam a22002057a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160817b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273676454
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number PIC2005
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pickton, David
245 ## - TITLE STATEMENT
Title Integrated marketing communications/
Statement of responsibility, etc. David Pickton.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Harlow, England ; New York :
Name of publisher, distributor, etc. Prentice Hall/Financial Times,
Date of publication, distribution, etc. 2005.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 761p.:
Other physical details ill.;
Dimensions 25cm +
Accompanying material CD-ROM.
500 ## - GENERAL NOTE
General note includes references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communicatie.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Broderick, Amanda.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books in General collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 17/08/2016 4 HF 5823 PIC 2005 MzULM-007346 05/12/2023 13/01/2021 007346 17/08/2016 Books in General collection

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