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Contemporary issues in marketing and consumer behaviour/

Parsons, Elizabeth

Contemporary issues in marketing and consumer behaviour/ Elizabeth Parsons, Pauline Maclaran. - 1st ed.. - Amsterdam : Elsevier, 2009. - xi, 219 pages : illustrations ; 25 cm

Includes index

ISBN: 9780750687393

Subjects--Topical Terms:
Marketing.
Consumer behavior.
Consumentengedrag.

LC Class. No.: HF5415.13 / P2009

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Contemporary issues in marketing and consumer behaviour/

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