Contemporary issues in marketing and consumer behaviour/ (Record no. 6280)

MARC details
000 -LEADER
fixed length control field 00639nam a22002057a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160819b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750687393
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number P2009
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Parsons, Elizabeth
245 ## - TITLE STATEMENT
Title Contemporary issues in marketing and consumer behaviour/
Statement of responsibility, etc. Elizabeth Parsons, Pauline Maclaran.
250 ## - EDITION STATEMENT
Edition statement 1st ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Amsterdam :
Name of publisher, distributor, etc. Elsevier,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 219 pages :
Other physical details illustrations ;
Dimensions 25 cm
500 ## - GENERAL NOTE
General note Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumentengedrag.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pauline Maclaran.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books in General collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 19/08/2016 4 HF 5415.13 PAR 2009 MzULM-007778 13/05/2019 08/05/2019 007778 19/08/2016 Books in General collection

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