Integrated marketing communications in advertising and promotion/
Shimp, Terence A.
Integrated marketing communications in advertising and promotion/ Terence A Shimp. - 7th edition. - Mason, OH : Thomson/South-Western, ©2007. - xx, 629 p. : color ill. ; 28 cm.
Include index.
9780324408089
Communication in marketing.
Sales promotion.
Advertising.
Integrated marketing communications in advertising and promotion/ Terence A Shimp. - 7th edition. - Mason, OH : Thomson/South-Western, ©2007. - xx, 629 p. : color ill. ; 28 cm.
Include index.
9780324408089
Communication in marketing.
Sales promotion.
Advertising.