Integrated marketing communications in advertising and promotion/ (Record no. 6581)

MARC details
000 -LEADER
fixed length control field 00583nam a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160826b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324408089
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
245 ## - TITLE STATEMENT
Title Integrated marketing communications in advertising and promotion/
Statement of responsibility, etc. Terence A Shimp.
250 ## - EDITION STATEMENT
Edition statement 7th edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Mason, OH :
Name of publisher, distributor, etc. Thomson/South-Western,
Date of publication, distribution, etc. ©2007.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 629 p. :
Other physical details color ill. ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Include index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books in General collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Library of Congress Classification     Mzuni ODeL- Balaka Satellite Centre Library Mzuni ODeL- Balaka Satellite Centre Library 03/09/2020   HF 5823 SHI 2007 MzULM-027019 03/09/2020   027019 03/09/2020 Books in General collection
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 26/08/2016 4 HF 5823 SHI 2007 mZulm-011067 18/01/2021 04/01/2021 011067 26/08/2016 Books in General collection
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 26/08/2016 6 HF 5823 SHI 2007 mZulm-011066 05/12/2023 13/12/2020 011066 26/08/2016 Books in General collection