Integrated marketing communications in advertising and promotion/ (Record no. 6581)
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000 -LEADER | |
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fixed length control field | 00583nam a22001817a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 160826b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780324408089 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Shimp, Terence A. |
245 ## - TITLE STATEMENT | |
Title | Integrated marketing communications in advertising and promotion/ |
Statement of responsibility, etc. | Terence A Shimp. |
250 ## - EDITION STATEMENT | |
Edition statement | 7th edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Mason, OH : |
Name of publisher, distributor, etc. | Thomson/South-Western, |
Date of publication, distribution, etc. | ©2007. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xx, 629 p. : |
Other physical details | color ill. ; |
Dimensions | 28 cm. |
500 ## - GENERAL NOTE | |
General note | Include index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Communication in marketing. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Sales promotion. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Koha item type | Books in General collection |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
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Library of Congress Classification | Mzuni ODeL- Balaka Satellite Centre Library | Mzuni ODeL- Balaka Satellite Centre Library | 03/09/2020 | HF 5823 SHI 2007 | MzULM-027019 | 03/09/2020 | 027019 | 03/09/2020 | Books in General collection | ||||||
Library of Congress Classification | Mzuzu University Library and Learning Resources Centre | Mzuzu University Library and Learning Resources Centre | 26/08/2016 | 4 | HF 5823 SHI 2007 | mZulm-011067 | 18/01/2021 | 04/01/2021 | 011067 | 26/08/2016 | Books in General collection | ||||
Library of Congress Classification | Mzuzu University Library and Learning Resources Centre | Mzuzu University Library and Learning Resources Centre | 26/08/2016 | 6 | HF 5823 SHI 2007 | mZulm-011066 | 05/12/2023 | 13/12/2020 | 011066 | 26/08/2016 | Books in General collection |