Integrated marketing communications in advertising and promotion/ (Record no. 6581)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00583nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160826b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780324408089 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shimp, Terence A. |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated marketing communications in advertising and promotion/ |
| Statement of responsibility, etc. | Terence A Shimp. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Mason, OH : |
| Name of publisher, distributor, etc. | Thomson/South-Western, |
| Date of publication, distribution, etc. | ©2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 629 p. : |
| Other physical details | color ill. ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Include index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books in General collection |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Mzuni ODeL- Balaka Satellite Centre Library | Mzuni ODeL- Balaka Satellite Centre Library | 03/09/2020 | HF 5823 SHI 2007 | MzULM-027019 | 03/09/2020 | 027019 | 03/09/2020 | Books in General collection | ||||||
| Library of Congress Classification | Mzuzu University Library and Learning Resources Centre | Mzuzu University Library and Learning Resources Centre | 26/08/2016 | 4 | HF 5823 SHI 2007 | mZulm-011067 | 18/01/2021 | 04/01/2021 | 011067 | 26/08/2016 | Books in General collection | ||||
| Library of Congress Classification | Mzuzu University Library and Learning Resources Centre | Mzuzu University Library and Learning Resources Centre | 26/08/2016 | 6 | HF 5823 SHI 2007 | mZulm-011066 | 05/12/2023 | 13/12/2020 | 011066 | 26/08/2016 | Books in General collection |