Marketing management in the 21st Century /
Capon, Noel.
Marketing management in the 21st Century / Marketing management in the twenty-first Century Noel Capon, James Mac Hulbert. - Upper Saddle River, N.J. : Prentice Hall, c2001. - xvii, 637 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and index.
013915695X (pbk.)
00040643
Marketing--Management.
HF5415.13 / CAP 2001
658.8
Marketing management in the 21st Century / Marketing management in the twenty-first Century Noel Capon, James Mac Hulbert. - Upper Saddle River, N.J. : Prentice Hall, c2001. - xvii, 637 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and index.
013915695X (pbk.)
00040643
Marketing--Management.
HF5415.13 / CAP 2001
658.8