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Marketing management in the 21st Century / Noel Capon, James Mac Hulbert.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2001.Description: xvii, 637 p. : ill. (some col.) ; 26 cmISBN:
  • 013915695X (pbk.)
Other title:
  • Marketing management in the twenty-first Century
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415.13 CAP 2001
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Holdings
Item type Current library Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5415.13 CAP 2001 (Browse shelf(Opens below)) 012299 Available MzULM-012299

Includes bibliographical references and index.

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