Advertising and integrated brand promotion/ (Record no. 21147)

MARC details
000 -LEADER
fixed length control field 00509nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201119b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324384581
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number OGU 2007
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name O'guinn
245 ## - TITLE STATEMENT
Title Advertising and integrated brand promotion/
Statement of responsibility, etc. O'guinn, Allen and Semenik.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. Thomson, South-western,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent 357pages:
Other physical details ill.;
Dimensions 28cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note include summary, key terms and questions
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Allen
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Semenik
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books in General collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Library of Congress Classification     Mzuni Faculty of Tourism, Hospitality and Management Studies Library Mzuni Faculty of Tourism, Hospitality and Management Studies Library 19/11/2020 1 HF 5823 OGU 2007 MzuLM-028736 25/09/2024 12/09/2024 028736 19/11/2020 Books in General collection

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