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Advertising and integrated brand promotion/ O'guinn, Allen and Semenik.

By: Contributor(s): Material type: TextTextPublication details: New York: Thomson, South-western, 2007.Description: 357pages: ill.; 28cmISBN:
  • 9780324384581
LOC classification:
  • HF5823 OGU 2007
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Holdings
Item type Current library Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library HF 5823 OGU 2007 (Browse shelf(Opens below)) 028736 Available MzuLM-028736

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