Advertising and integrated brand promotion/ O'guinn, Allen and Semenik.

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Material type: Text

TextPublication details: New York: Thomson, South-western, 2007.Description: 357pages: ill.; 28cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books in General collection	Mzuni Faculty of Tourism, Hospitality and Management Studies Library	HF 5823 OGU 2007 (Browse shelf(Opens below))	028736	Available	MzuLM-028736

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