MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02359cam a2200433 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18326500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201120142414.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
141006s2016 maua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2014953380 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781285860169 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1285860160 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn919960141 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BXM |
| Language of cataloging |
eng |
| Transcribing agency |
BXM |
| Description conventions |
rda |
| Modifying agency |
BXM |
| -- |
OCLCF |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
LAM 2016 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lamb, Charles W. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
MKTG9 / |
| Statement of responsibility, etc. |
[Charles W. Lamb, Joseph F. Hair, Carl McDaniel]. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
MKTG 9 |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
MKTG nine |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Marketing 9 |
| 246 14 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
MKTG : |
| Remainder of title |
principles of marketing |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Student edition |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 423, [48] pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
27 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Caption title. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 395-409) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Pt. 1. The world of marketing. An overview of marketing ; Strategic planning for competitive advantage ; Ethics and social responsibility ; The marketing environment ; Developing a global vision -- pt. 2. Analyzing marketing opportunities. Consumer decision making ; Business marketing ; Segmenting and targeting markets ; Marketing research -- pt. 3. Product decisions. Product concepts ; Developing and managing products ; Services and nonprofit organization marketing -- pt. 4. Distribution decisions. Supply chain management ; Marketing channels ; Retailing -- pt. 5. Promotion and communication strategies. Marketing communications ; Advertising, public relations, and sales promotion ; Personal selling and sales management ; Social media and marketing -- pt. 6. Pricing decisions ; Pricing concepts ; Setting the right price. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| Source of heading or term |
fast |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hair, Joseph F. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDaniel, Carl, |
| Titles and other words associated with a name |
Jr., |
| Dates associated with a name |
1941- |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="https://www.loc.gov/catdir/enhancements/fy1610/2014953380-b.html">https://www.loc.gov/catdir/enhancements/fy1610/2014953380-b.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="https://www.loc.gov/catdir/enhancements/fy1610/2014953380-d.html">https://www.loc.gov/catdir/enhancements/fy1610/2014953380-d.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="https://www.loc.gov/catdir/enhancements/fy1610/2014953380-t.html">https://www.loc.gov/catdir/enhancements/fy1610/2014953380-t.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books in General collection |
