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MKTG9 / [Charles W. Lamb, Joseph F. Hair, Carl McDaniel].

By: Contributor(s): Material type: TextTextEdition: Student editionDescription: viii, 423, [48] pages : color illustrations ; 27 cmISBN:
  • 9781285860169
  • 1285860160
Other title:
  • MKTG 9
  • MKTG nine
  • Marketing 9
  • MKTG : principles of marketing [Cover title]
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF5415 LAM 2016
Online resources:
Contents:
Pt. 1. The world of marketing. An overview of marketing ; Strategic planning for competitive advantage ; Ethics and social responsibility ; The marketing environment ; Developing a global vision -- pt. 2. Analyzing marketing opportunities. Consumer decision making ; Business marketing ; Segmenting and targeting markets ; Marketing research -- pt. 3. Product decisions. Product concepts ; Developing and managing products ; Services and nonprofit organization marketing -- pt. 4. Distribution decisions. Supply chain management ; Marketing channels ; Retailing -- pt. 5. Promotion and communication strategies. Marketing communications ; Advertising, public relations, and sales promotion ; Personal selling and sales management ; Social media and marketing -- pt. 6. Pricing decisions ; Pricing concepts ; Setting the right price.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library HF 5415 LAM 2016 (Browse shelf(Opens below)) 028737 Available MzuLM-028737
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library HF 5415 LAM 2016 (Browse shelf(Opens below)) 028876 Available mZUlm-028876

Caption title.

Includes bibliographical references (pages 395-409) and index.

Pt. 1. The world of marketing. An overview of marketing ; Strategic planning for competitive advantage ; Ethics and social responsibility ; The marketing environment ; Developing a global vision -- pt. 2. Analyzing marketing opportunities. Consumer decision making ; Business marketing ; Segmenting and targeting markets ; Marketing research -- pt. 3. Product decisions. Product concepts ; Developing and managing products ; Services and nonprofit organization marketing -- pt. 4. Distribution decisions. Supply chain management ; Marketing channels ; Retailing -- pt. 5. Promotion and communication strategies. Marketing communications ; Advertising, public relations, and sales promotion ; Personal selling and sales management ; Social media and marketing -- pt. 6. Pricing decisions ; Pricing concepts ; Setting the right price.

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