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Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald.

By: Contributor(s): Material type: TextTextSeries: Marketing series (London, England). Professional development.Publication details: Oxford : Heinemann Professional Publishing, 1989.Edition: 2nd edDescription: ix, 337 p. : ill. ; 24 cmISBN:
  • 9780434913008
Subject(s): DDC classification:
  • 658.8/02 20
LOC classification:
  • HF5415.13 McD 1989
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Item type Current library Collection Call number Copy number Status Barcode
Items moved to the offsite collection Items moved to the offsite collection Mzuzu University Library and Learning Resources Centre Non-fiction HF 5415.13 McD 1989 (Browse shelf(Opens below)) 020206 Not for loan MzULM-020206
Browsing Mzuzu University Library and Learning Resources Centre shelves, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF 5415.1265 INT 2002 Internet marketing : HF 5415.1265 ZIM 2010 Social media marketing for dummies / HF 5415.13 KOT 2013 Marketing management / HF 5415.13 McD 1989 Marketing plans : HF 5415.13 MCD 1995 Marketing plans : HF 5415.13 PAL 2005 Principles of services marketing / HF 5415.2 BOO 2006 Contemporary marketing /

"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."

Includes index.

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